A GLAMOROUS
AND
PROFITABLE OPPORTUNITY
Would you like a fun and profitable part or full time opportunity as one of our many global beauty consultants? We work with you to create fun nights and you or people you know teach the classes. The typical two hour party grosses $1,000 and nets about $500. Imagine one, two, or five nights a week and you can be earning some significant income!
Our primary target market includes:
Active, fun adults (18-55) interested in new experiences
Business people interested in purchasing a license agreement and hosting private events
Event venues seeking professional event planning partners
Industry Analysis
The event planning industry is a lucrative one, with constant demand for creative, well-executed events. In every corner of the country there is a growing trend toward luxury and upscale events, creating a niche for Glamour Nite to thrive.
Industry Research: Understanding the Landscape
To successfully navigate the beauty and entertainment industry, it's essential to have a comprehensive understanding of the market. Here's an overview of key industry insights and facts that will inform your business strategy:
Total Revenue in 2022 for Related Industries:
Beauty Products: $576 Billion Dollars
Cosmetics: $272 Billion Dollars
In-home Beauty Products: $40 Billion Dollars
Beauty Salons: $54 Billion Dollars
Paint Nites: $463 Million Dollars
· We mirror the business of paint and wine nights.
· There are over 1,700 art studios in the US, many of which host paint and wine nights.
· On average, women spend $3,756 per year on beauty, fitness, and wellness products, while men spend $2,928 per year.
· The average beauty product contains 32 ingredients, with some products having as many as 52 ingredients.
· Over 5,000 different chemicals are used in beauty products, and the average adult absorbs over 300 different chemicals into their skin.
Industry Facts:
· The US paint and wine industry has experienced significant growth, with annual revenue reaching $125 million dollars.
· The US paint and wine industry has grown by 4.5% annually since 2016.
· In 2021, there were 714 paint and wine businesses operating in the US, and it is expected to increase by 4.1% in 2023.
· Globally, the paint and wine industry generated approximately $1 billion in revenue in 2019.
· Paint and wine studios in the United States employ approximately 18,469 people.
· Franchise-based businesses contribute to about 14% of paint and wine revenue in the market.
· The global wine market is projected to reach $444.9 billion by 2027, creating more opportunities for the paint and wine industry.
· 72% of paint and wine customers are first-time attendees to a franchise paint and wine business.
· Private events make up 30% of the business for paint and wine studios.
· Industry leaders such as Painting with a Twist and Pinot’s Palette have a significant social media following, with over 711,000 followers combined.
· Corporate team building events contribute to about 15% of paint and wine studio bookings.
Indirect Competition:
Indirect competition comes from various entertainment options offered by restaurants and bars. These businesses aim to provide diverse event options to attract and retain customers. Glamour Nite seeks to collaborate with these establishments rather than compete directly. Other types of entertainment events include paint nites, bingo, trivia, music, and more.
Direct Competition:
While the overall concept has been in business for 30 years, Glamour Nite's specific offering of DIY beauty products is a unique niche, and there are no direct competitors in this segment.
Business Models in the Paint & Wine Event Industry:
Franchised Art Centers: Major franchises in the paint and wine industry include Painting with a Twist, Pinot’s Palette, Wine & Design, and Muse PaintBar. Franchise costs range from $70K to $260K, with an 8% royalty fee. Parties are charged per person, typically between $35 and $60, and often include beverage options.
Independent Art Centers: There are 300-400 independent, non-franchised retail locations in the paint and wine industry. Costs and business commitments may vary compared to franchised centers.
PaintNite.com System: PaintNite.com operates differently by not franchising. Instead, individual hosts pay $2,500 to join the network and share revenue with the company. Events are held at various locations, such as restaurants and function halls.
In-Home Beauty Products Companies:
There are over 8 million independent in-home beauty consultants working for the top 25 beauty product brands in the US. These consultants sell products through direct marketing. The top companies include Mary Kay, Young Living, Nu Skin, Younique, Avon, Jafra, Beachbody, Rodan & Fields, Arbonne, Scentsy, Lipsense, doTerra, Beauty Corner, 31Gifts, Jamberry Nails, L’Bri, Aloette, and more. Despite strong competition, the beauty product industry continues to grow.
This industry research provides a solid foundation for understanding the market dynamics and potential opportunities for Glamour Nite in the beauty and entertainment industry.
The Glamour Nite Advantage
Glamour Nite offers a unique and exciting opportunity in the beauty and entertainment industry. Here's a closer look at what sets Glamour Nite apart and what it can offer to both Licensees and customers:
For Licensees:
There are so many benefits of our one-time $2,500 Licensee System including:
No Financial Commitments:
The fact that Glamour Nite doesn't require Licensees to make a significant financial investment in a retail business can be an attractive feature for potential entrepreneurs. This can save Licensees from $100,000 - $250,000 in startup costs.
Simplified Operations:
Licensees are not burdened with paperwork and administrative tasks that can be associated with corporate-run businesses.
Private and Corporate Events: Licensees have the opportunity to host private events and corporate events, expanding revenue streams.
No High Royalties:
There is only a 25% commission to pay, which can be a significant cost savings. For example, on $300,000 in gross sales, avoiding the typical 8% royalty fee would save Licensees $24,000 per year.
Freedom and Flexibility:
Licensees have the freedom to plan events, liaise with venues, source supplies, and market locally. The model allows for flexibility in terms of event scheduling and locations.
Access to Global Customer Base:
Licensees gain access to Glamour Nite's global customer base, expanding their potential reach.
Support and Resources:
Licensees receive support from a local mentor, the national team, and other Licensees. They can also benefit from opportunities to be featured in company emails and social media posts.
Full Revenue Retention:
Glamour Nite Licensees keep all the revenue from their events, earning an additional $100 - $400 per event compared to some franchise models.
Community Building:
Licensees have the opportunity to build a local community of customers and connections while also connecting with fellow Licensees nationwide.
Optional Webinars:
Monthly webinars are available to help Licensees grow their events and business.
Marketing Strategy
Build a strong online presence through a professional website and active social media profiles.
Utilize content marketing to showcase event planning tips, trends, and case studies.
Partner with local luxury venues and vendors for mutual promotion.
Attend industry events and network with potential clients.
Implement email marketing campaigns targeting past and potential clients.
Opening an Entertainment Event Business
The Glamour Nite Perspective
The decision to open an entertainment event business, particularly one like Glamour Nite, is not only exciting but also strategically sound. Here's why:
Broad Appeal and Fun Factor
The creative entertainment industry, encompassing various activities like music, trivia, wine and paint, and others, has a universal appeal. These activities are simply fun! They offer an escape from the routine of everyday life and provide an avenue for socializing, relaxation, and creative expression.
Positive Impact on Venues
Entertainment venues such as restaurants, bars, country clubs, museums, function halls, and hotels benefit from hosting events like Glamour Nite. These events attract patrons, boost customer loyalty, and enhance the overall experience, making them popular choices for venues to partner with.
Opportunities for Innovation
The key to extraordinary growth lies in innovation. Businesses that introduce cutting-edge products and services can experience exceptional success. Glamour Nite is positioned at the intersection of art and science, making it a unique and innovative offering in the market.
The Perfect Party Venue
We meticulously select exciting and versatile locations for our parties, creating an atmosphere that sets the stage for a memorable evening. The possibilities are endless, ensuring that each Glamour Nite event is a unique and delightful experience.
A Wide Range of Beauty Products
We offer 20 themed beauty product packages, featuring over 100 different products to choose from. Whether it's body scrubs, hair grooming essentials, facial scrubs, or aromatherapy delights, there's something for everyone. Participants can personalize their choices, ensuring a tailor-made experience.
Versatile Party Options
Glamour Nite is not limited to a single type of celebration; it's designed to accommodate a diverse range of events. Whether you're planning a church group gathering, a school field trip, a sports team party, or a holiday bash, our beauty-themed parties can be tailored to suit your needs.
Art and Science Synergy
Both artists and scientists share a common desire to see the world differently and communicate their visions. They often need to invent new concepts and technologies to achieve their goals. Glamour Nite embodies this fusion of art and science, offering a creative outlet that engages both the artistic and scientific minds.
In summary, Glamour Nite represents a captivating and forward-thinking addition to the entertainment event industry. It combines the universal appeal of entertainment with the allure of creativity, science, and innovation. It's an opportunity that promises personal and financial rewards for entrepreneurs who value fun, uniqueness, and the power of bringing people together in memorable ways. Glamour Nite is not just a business; it's an experience that celebrates the art and science of enjoyment.
Unique Opportunity for Licensees
For licensees, running an entertainment business like Glamour Nite presents an exciting and unique opportunity. It's not just about profit; it's about building something enjoyable and memorable. It offers a refreshing change from corporate jobs or routine-based occupations.
Growing Entertainment Expenditure
Statistics show that households spend more on entertainment than on other luxury categories, including apparel, alcohol, personal care products, and education. Additionally, household entertainment expenditures have seen consistent annual growth, indicating a thriving market.
The Glamour Nite Party Experience: Beauty, Fun, and Endless Possibilities
At Glamour Nite, we are dedicated to creating an enchanting party experience that seamlessly blends beauty, fun, and creativity. Our goal is to ensure that every participant leaves with not only a smile on their face but also a bag full of handcrafted beauty products. Here's what you can expect from the Glamour Nite party experience:
Hands-On Beauty Product Creation
During the two-hour program, participants dive into the world of beauty product creation. From pouring and mixing to formulating, packaging, and labeling, they actively engage in crafting 5 different beauty products. Each participant takes home their creations, beautifully packaged in our signature pink bags.
Celebrate with Glamour Nite
There are countless occasions to celebrate with Glamour Nite. From birthdays and office parties to girls' night out, wedding and baby showers, bachelor/ette parties, and more, our events are suitable for a wide range of celebrations. Whether you're hosting a sweet sixteen party, a graduation celebration, or a team-building event, Glamour Nite adds a touch of beauty and fun to every occasion.
Uniting and Bonding
Our events foster unity, bonding, and creativity. They're perfect for team-building activities, sorority parties, class reunions, and any other gatherings where people come together to celebrate and enjoy each other's company.
Seasonal Celebrations
Glamour Nite is a versatile choice for holiday and seasonal parties. Whether it's a festive Christmas gathering or a Halloween-themed celebration, our beauty-themed parties add an extra layer of excitement to the occasion.
Glamour Nite is not just a party; it's a celebration of beauty, creativity, and togetherness. We invite you to join us for any reason, big or small, and let us make your event an extraordinary experience. With Glamour Nite, every occasion becomes an opportunity to indulge in the magic of beauty and have a whole lot of fun!
For more information call (978) GLAMOUR